The nightmare of cost of fuel and transportationCurrent Event #4

Farm Industry News.Com
First you will need to go to the web site below another right side of the page click on the vide “Food vs. Fuel Debate”. This will help you understand my current of the article. In the first part of this report I was playing on how it is costing us more in the store for food that is costing us for gas at the pumps. In the second part I will discuss the environmental factors of the green gases without alternative fuels
http://farmindustrynews.com/biofuels/ethanol/

In the videotape, you watch the debate between major countries about the food versus the fuel costs. Moreover, how reflects on us as a consumer. By using corn is an alternative fuel costs and consumer a lot more than regular fuel. First with fuel cost being so high, we pay more for transportation of our food products to local stores. In addition we are taking the corn we used to feed the animals, that we butchered is now being Sold and used for fuel to offset the high costs of fuel. Therefore, in general some farmers must feed their animals food for other sources. Moreover, they are using valuable land, which they can grow crops to for their animals instead of purchasing food for their animals that has to be transported to farm. So in the long run It is cost is more for food in the store and gas at the pumps.
Biofuels Corn and Beyond
Feb 1, 2008 12:00 PM, By Lynn Grooms
1. it takes one bushel of corn to make 2.8 gallons of ethanol, the ethanol industry used about 2.5 billion bushels of corn
2. the industry is expected to have the capacity to produce an additional 6 billion gallons by the end of 2008, potentially bringing total ethanol production to more than 13 billion gallons (using more than 4.5 billion bushels of corn) by the end of 2008
3. Plans to transform its 50-million-gallon-per-year grain-to-ethanol plant in Emmetsburg, IA, into an integrated corn-to-ethanol and cellulose-to-ethanol plant

The article above points out that the general synopsis from the public is that alternative fuels are environmentally friendly. Unfortunately recent studies have shown that a alternative fuels such as Biodiesel or Ethanol disperse as much or more green gasses into the atmosphere as regular fuel.

In closing, I would like to ask a question simply does the corn have to be produced into fuel and harvest, where can we use it to feed on livestock first and then convert the access into fuel efficient and an overseas. If this is possible we can lower the cost of food and still be able to produce the fuel do we need to setup purchases from overseas.

Advertising to baby boomers

at this time I read the first 4 chapters of advertising to baby boomers . I'm going back and read chapter in . Perhaps I missed some thing . I do not want a given opinion that this time because it would not be very supportive name of a book

I have copied my research paper for Written Communications last semester

Power to Baby Boomer


When it comes to the mature market, one of the greatest mistakes marketers can make is to assume that once consumers step across the threshold of 55 years, they plunge into some great vat where they are boiled, stirred, then poured out again to quietly gel and fade away. Sure, by age 55 gray hair approaches ubiquity, and certain unpleasant physical realities announce their presence—but to assume homogeneity among this cohort of 68 million people is hardly an effective strategy. Though racially and culturally less diverse than younger generations. The mature mark spans 40 or more years and embraces generations of socio-cultural, political, and technological revolutions, not to mention a vast array of lifestyles, financial situations, health concerns, career choices, education levels, and family dynamics: In the mature market, parents and children suddenly become peers; retirees rub shoulders with full-time workers; marathon running professionals care for frail, housebound relatives. The eldest in this cohort remember when a live piano provided the only film soundtrack; the youngest cannot remember a time before Bugs Bunny. Thanks to the proclivities of that latter contingent, or leading edge baby boomers, entrenched notions of what it means to grow older no longer apply. People are living about 30 years longer and enjoying a better quality of life than ever before; clichés involving a rocking chair, two cats, and a flickering light bulb are quickly giving way to images of a yoga mat, tennis partners, and a large-button cell phone.
Still, as boomers gallop through their 60th birthdays with hardly a backward glance, the market simply has not spent enough effort in meeting or even imagining the wants and needs of those already in their 60s, 70s, and beyond—while the ranks of these mature adults are swelling into unheard-of numbers. As of Spring 2006, nearly 68 million people had blown out at least 55 candles on their last birthday, and various estimates show the 50+ crowd to be sitting on $20 trillion in resources, to control over 70% of disposable income, and to wield $1.6 trillion in spending power. By 2030, people age 65 and over are expected to number over 70 million; an even greater wave is sweeping the 85 and over age bracket, who are projected to surge from 4 million in 2000 to an amazing 20 million by 2050.
To help marketers prepare for this silver tsunami, Packaged Facts presents The Mature Market: Consumer Trends and U.S. Retail Markets, an all-new report on the attitudes, preferences, and shopping behaviors of mature market consumers. Drawing on uniquely cross-tabulated Simmons Market Research Bureau survey data, along with government and private sector data sources, this report explores the many reasons that marketers should be scrambling to accommodate this cohort. Following an overview of mature market attitudes and spending trends are five focus chapters:
Mature Market Demographics. Mature segments can be delineated by age, but successful marketing will require careful research into specific, overlapping segments, many defined by life stage. Besides boomers and seniors, there are pre-seniors, young seniors, early retirees, grandparents, fully retired, older married couples, singles and/or widowed, and most recently, parents of seniors. Regional, economic, and educational differences add even more dimensions.
Mature Market Lifestyles, Health, and Wellness: Exercise is crucial to maintaining good physical and emotional health at any age, and even elderly or frail adults who have never exercised before can benefit. This chapter takes an in-depth look at the growing, health, and fitness industry in mature sectors, and how preventive wellness and exercise can help reduce burgeoning medical costs.
Mature Market Personal Finance and Home Ownership: This cohort runs the gamut in how they have prepared (or neglected to prepare) to support themselves and their loved ones over the long term. This chapter examines work habits, consumer debt, and personal financial strategies like long-term care insurance and reverse mortgages.
Mature Market Internet and Telecommunications: The 65+ segment may be somewhat less open than younger generations to Web surfing or text messaging, but mature adults are gaining in every digital activity from medical research to social networking. In computing, wireless communications, and even television, larger print capabilities and technologies that assist hearing- or sight-impaired consumers will help marketers to reach their target audiences.
Mature Market Travel, Transportation, and Entertainment: While the needs of a 55-year-old can be very different from those of an 85-year-old, a common bond will almost certainly be desire for independence, mobility, and new experiences. Fertile opportunities abound for industries that cater to mature adults who, like many of the younger generations, are more interested in doing than acquiring. Leisure and travel activities, often in the company of grandchildren, will become increasingly important as mature adults reward themselves for years of hard work.

Current Event Specific pricing Strategies

The specific pricing strategy I would like to discuss in this paper is downsizing. To me downsizing is a real pain for consumers and employees. The first time we heard and downsizing is one company started have cut back and lay off employees they called this downsizing. This is not going on for about 4 To 5 years now. Businesses feel this is a way to cut costs and reduce overhead. The question is does it reduce costs are on the other hand costs businesses and consumers more. Won a business downsizes its employees by laying them off that saving money is costing them money because now they have to pay unemployment and other benefits to these employees which they are not getting returned from such a product they can sell.

Seeing that we had have a Current events article product failure of light shows this article on there were singles is another method of downsizing. Even though Garber’s singles scene to be a good idea and pricing active from Garber perspective saying that the company would save manufacturing costs by using the same for its baby food. Thinking from a consumer’s perspective who would want to advertise that they cannot find a partner and dish and give the reason why( because the person was a big baby)

http://brandfailures.blogspot.com/2006/12/brand-extension-failure-gerber-singles.html

Just the word downsizing still makes people seeing red because many people lost their jobs because of downsizing. Even though they use the word smaller packaging, individual servings, or any other label they wish to attach it is still downsizing and that it can be as sensitive area for many years to come.

In addition, It is not costing the consumer or the manufacture any less, unfortunately they are paying more for less product. Why do I say this? Because everybody knows that if you buy in volume, you can get a better price. The smaller the package the more you pay for the contents. The reason for this is the manufacture has to retool their machinery and restructure their lines of distributions, advertising, and sometimes much more Just to get the product back in the marketplace.

My personal opinion is if they can cover the expense and the cost of the downsizing to smaller package. Why don’t they just reduce the price of the larger package and save the cost of retooling to downsize.