Wednesday, June 25, 2008

Current Event Target Market

Dean
Viroqua Campus

Current Event Target Market

http://7riversmarketplace.com/SS/Page.aspx?sstarg=&facing=false&secid=42468&pagenum=32


This article is seven Rivers marketplace.com deals with the economical impact of the bicycle trails in Wisconsin it has many data to support its information. The biggest thing that I know this was the impact of how one business will impact other businesses. By civil trials does not just impact the economy of Wisconsin. It impacts every county, city, local government business, and also all consumers.

Myself I have looked into possibly catering some cook out along the bike trail. There are many places to camp a long the bike trails. This article also makes me think of several different ways that I can bring my catering to the bicycle trails and other towns themselves. The people using the bicycle trail come from all over the state and even the country by simply catering "all along the bicycle trail is great word of mouth advertising. In addition also the advantage of expanding my target market greatly.

I really do not understand product positioning as of yet, and using a layman term by catering cookouts along the bike trail is await the position of product to consumers of other locales, cultures and set new product goals and objectives from feedback of the customers along by trail. But just think after reading all day you set up camp and that’s up for an already ready. And it’s always enjoy singing around the campfire with a bunch of great people.

I’m going to start posting my current event on the blog this will enable the other classmates to go to the articles and read them for themselves. On this article there’s several other articles of a bike trails in Wisconsin and Minnesota. So what you want them on Be on the bike trails we all can use the exercise and enjoying the vast company of family friends or just a friendly face a long way.

Economic Imact Can change trends

http://7riversmarketplace.com/SS/Page.aspx?sstarg=&facing=false&secid=42468&pagenum=32


This article is seven Rivers marketplace.com deals with the economical impact of the bicycle trails in Wisconsin it has many data to support its information. The biggest thing that I know this was the impact of how one business will impact other businesses. By civil trials does not just impact the economy of Wisconsin. It impacts every county, city, local government business, and also all consumers.

Saturday, June 21, 2008

Risk involved with Catering

Industry Risk Ratings Synopsis

This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Caterers in the US industry. Industry Risk is assumed to be 'the difficulty, or otherwise, of the business operating environment'.

The report looks at the operational risk associated with this industry. Three types of risk are recognized in our analysis. These are: risk arising from within the industry itself (structural risk), risks arising from the expected future performance of the industry (growth risk) and risk arising from forces external to the industry (external sensitivity risk).

This approach is new in that it analyses non-financial information surrounding each industry. Industries are scored on a 9-point scale, where 1 represents the lowest risk and 9 the highest. The Industry Risk score measures expected Industry Risk over the coming 12-18 months.

Industry Definition

This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties, wedding receptions, business or retirement luncheons, and trade shows.

Marketing research on Catering

The catering industry includes 10,000 companies with combined annual revenue of $5 billion. Large companies include Centerplate, Restaurant Associates, and Wolfgang Puck Catering, but no major companies dominate. The catering industry is very highly fragmented: the top 50 companies account for less than 15 percent of industry revenue.

While many hotels, facilities management companies, restaurants, and food service contractors also cater events, these businesses aren't included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by corporate profits and consumer income. The profitability of individual companies depends on cost controls and effective marketing. Large companies have advantages in offering expanded services such as facilities management, room rental, and entertainment. Small companies can compete effectively by serving small groups and offering personalized service. The industry is labor-intensive: average annual revenue per worker for a typical company is just over $40,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include off-premises catering (food prepared away from the premises where it's served) and on-premises catering (meals prepared and served at the same location). Off-premises catering represents 45 percent of the market; on-premises, 40 percent. Other services include alcohol sales and facility rentals.

A typical catering event starts with a consultation with a potential client to assess the type of event, guest count, venue, and special food requests. The client may want the caterer to also coordinate facility rental, flowers, entertainment, and photography. The caterer produces a detailed proposal that includes the menu, ...

Three Marketing Trends

While surfing the Internet trying to find something on marketing trends these are the search engines that I use. I am unsure if there is any information on these sites that is what is asking for in our assignment. But because of the vast amount of information on these if search engines I am post them on my Blog for the other students. I really do not understand how to surf the Internet and get the information I need. I just keep off a surfboard get washed away.


New trends in products
http://news.google.com/news?client=internal-uds&hl=en&q=new+trends+in+products&btnG=Search
New trends in product pricing
http://news.google.com/news?client=internal-uds&hl=en&q=new+trends+in+product+pricing&ie=UTF-8http://news.google.com/news?client=internal-uds&hl=en&q=new+trends+in+product+pricing&ie=UTF-8
New trends in pricing
http://news.google.com/news?client=internal-uds&hl=en&q=new+trends+in++pricing&btnG=Search
New trends in advertising
http://news.google.com/news?client=internal-uds&hl=en&q=new+trends+in+advertising&ie=UTF-8
Hottest new trends in Marketing advertising
http://news.google.com/news?client=internal-uds&hl=en&q=Hottest+new+trends+in+Marketing+advertising&ie=UTF-8
Hottest new trends
http://news.google.com/news?client=internal-uds&hl=en&q=Hottest+new+trends&btnG=Search

Saturday, June 14, 2008

Welcome Classmates

Welcome To my First BLOG I will tel you a little about me I am a 57 year old gentleman that has return to school in my goldon years. I wish to show me grandkid and other young people the importantance of getting a go education and learning a trade you enjoy doing.
I hope that by blogging I will be able to reach more people to return to school is the so they well be able to compete in the job market today